Do you want to use your analytical and creative mind by implementing strategies to identify and satisfy the wants and needs of customers? The marketing concentration will harness your talents as you study consumer behavior, advertising, public relations, strategic marketing and marketing plans for businesses and non-profits.

Marketing is a broad term that can include everything from public relations and advertising to direct sales, social media and more. Calvin's marketing program will prepare you to develop comprehensive marketing strategies to sell products and services, to increase product awareness and build company brands. In this program, you will learn to:

  • Study customers and segment markets
  • Develop, price and promote products and services
  • Create marketing strategies that are effective and profitable
  • Market in ways that glorify God and promote human flourishing

Considering marketing? 

If you possess the following characteristics and skills, marketing could be a good fit for you:

  • Strong strategic thinking skills
  • Creativity
  • High levels of empathy
  • Natural interest in people and psychology

Recent marketing internships

Each year, more than 90% of business and accounting students complete internships. Marketing students find placements in a wide variety of local and international businesses. Just a few of these internships include:

  • Gordon Food Services
  • Steelcase
  • Southwest Airlines
  • Wolverine World Wide
  • Herman Miller
  • The Stow Company

Course Requirements 2014-2015

In addition to the courses in the general business major, take these specialized courses to complete the concentration in marketing:

  • BUS-382 Consumer Behavior Theory and Practice
  • One from:
    • BUS-381 Advanced Topics In Marketing
    • BUS-359 Internship in Business
    • CAS-285 Advertising & Public Relations

Careers in marketing

Marketers work for a variety of companies and organizations in the for-profit and non-profit sectors. Marketing fields include:

  • Sales
  • Supply chain management
  • Market research
  • Public relations
  • Banking
  • Customer relations
  • Product and brand management
  • Advertising 

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