The Re-launch of Calvin.Edu

Web Site Audience Research Study: Executive Summary

Thursday, September 25, 2008

UPDATE: Tuesday, December 6, 2011

J. Todd Bennett, of Miami-based Dotmarketing, will present the executive summary of Calvin’s Web Site Audience Research Study. Please join us at 3:30 p.m in the Commons Lecture Hall and learn what Todd discovered about us and his recommendations for our Web site. The research is based upon Dotmarketing’s interactions with:

• Over 100 faculty, staff, students and administrators interviews
• Over 3,000 prospective students, Calvin students, faculty, alumni, parents, and staff surveys
• Over 1.5 years of calvin.edu Web traffic
• Analysis of 5 peer sites

Don’t miss this open community forum. Get the inside scoop!

• What? Web Site Audience Research Study: Executive Summary
• When? Wednesday, October 1, 2008 at 3:30 p.m.
• Where? Commons Annex Lecture Hall

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1 comment on "Web Site Audience Research Study: Executive Summary"

• I attended the presentation yesterday and would like to access the file of the PowerPoint presentation to review some key points. Where can I find this link?

  Posted by Tess Lindholm on 10/02 at 04:40 PM