Spring Cleaning
Wednesday, March 18, 2009
As the snow melts, many of us discover front yards full of winter’s leftovers: dead leaves, brown grass, and overgrown branches. As spring draws near, will your visitors discover a Web site full of last semester’s leftovers? Pages filled with out-of-date information, expired documents, and old pictures?
A recent Google search of http://www.calvin.edu uncovered:
- 11,689 Web pages
- 6,750 documents (PDF and DOC)
- 36,800 photos (JPG)
The benefits of spring cleaning are obvious and numerous. Like a manicured lawn, a clean Web site:
- exposes new growth (better search results)
- performs better (simple navigation)
- appears more attractive (less clutter)
- reduces obstacles (broken links, outdated content)
- saves time (less maintenance)
This spring, I encourage you to start a checklist. Keep your checklists simple using the 3 R’s:
- Remove
- Reuse
- Rewrite
With a little spring cleaning, you can make your “virtual” front lawn more enjoyable this summer. Need help? Please leave a comment or contact Allison or Luke in communications and marketing.
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