Friday, November 16, 2007
So, here we go.
After 10 years with pretty much the same approach to our Web site we’re looking to reinvent the way we do www at Calvin College.
A group of us has been meeting for a while now to think about the many issues related to calvin.edu, including where we’ve been, where we are and where we’re going.
At this point three of us—Phil de Haan, Luke Robinson and Matt Jeltema—have been asked to coordinate the project and we have a team of folks with whom we are working, including from the faculty side of the college, student life, enrollment and external relations, admissions and financial aid and communications and marketing.
It’s a big undertaking we’re embarking on here. Calvn’s Web site is probably the single-biggest opportunity (communications vehicle?) we have to connect to a wide variety of audiences—everyone from prospective students and their parents to alumni and friends to current students, faculty and staff. Not to mention the media, other colleges and universities, community partners and many more!
Our goal is to build a new Web site that is rich in content, visually dynamic, easy to navigate, uses appropriate Web and multimedia technology and, in a broad sense, is a showcase of all that Calvin has to offer. Oh, and we want it to be easy to use for those on campus who author pages!
We’re getting the RFP out today as we look for someone with whom we can partner on this grand undertaking. And we’re looking for feedback ... from students, faculty and staff, from parents, from donors, from media. We’re here and we’re listening.
Phil de Haan, interim director of communications and marketing