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The Re-launch of Calvin.Edu

Audience Research Study Complete

Wednesday, September 17, 2008

We’ve learned a lot of exciting things during phase one of our ongoing Web project, especially as a result of our recent audience surveys.  In fact during the past six months we have partnered with Miami-based consultant Dotmarketing to complete:

  • Stakeholder interviews with more than 100 faculty, staff, students and administrators
  • Focus groups with current students, faculty and staff
  • An expert competitive analysis of Calvin’s Web site and the Web sites of five other institutions
  • On-line surveys resulting in more than 3,000 responses from five major Web audiences (prospective students, parents, current students/recent graduates, faculty/staff/emeriti, and alumni)
  • A web analytics analysis of nearly 19 months of calvin.edu site traffic

Here are a few interesting tidbits we’ve learned so far:

  • Having information easy to find is the most important factor to Web site success for our visitors, while having information that is current and well-written is also important
  • The newer Calvin Web site template design receives high marks, but the inconsistency between different generations of design is a distraction
  • Information from years past is a major distraction when using a site search engine, even if it’s useful to keep on the site
  • KnightCite, a citation tool of the Hekman Library, is a huge hit with a worldwide audiences. This is a neat and unique asset
  • Some audiences use the Calvin Web site much less than we would have hoped or predicted
  • Calvin students still place a high value on face-to-face interaction especially when dealing with administrative offices
  • Calvin people are great! We had the best survey response rates Dotmarketing has seen in years despite running the surveys in mid-summer

J. Todd Bennett of Dotmarketing will be visiting Calvin on October 1st to present findings in this project so far and to outline the next steps. Please join us at 3:30 p.m in the Commons Lecture Hall to hear more about the next steps in the Calvin.Edu project.

As always please contact .(JavaScript must be enabled to view this email address) if you have any questions or want more information.

Add your comments

2 comments on "Audience Research Study Complete"
  • I would like to thank everyone for their insightful and candid feedback over the last few months. Because of you—students, faculty, staff, alumni and parents—this was one of the most successful audience assessments I have conducted on any campus. I look forward to seeing you all again on October 1st!

    Posted by J. Todd Bennett on 09/18 at 05:16 PM
  • Wonderful to see the Hekman Library KnightCite service listed here!  The library electronic services team just finished updating the citation styles and would love to hear what you think.

    Posted by Steven Putt on 09/17 at 09:01 PM