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The Re-Launch of Calvin.edu

Re-cap of Stakeholder Interviews and Focus Groups

Friday, April 18, 2008

By Luke Robinson

Over the course of 3 days, Todd Bennett, Adam Forrand, Will Ezell and Gaby Gonzales from Dotmarketing hosted 18 interviews and 2 focus groups with over 100 Calvin faculty, students, and staff. The resulting mountain of data is brimming with your insights and ideas about how you work and interact with Calvin.edu.

Thank you!

We’d like to say, “THANK YOU” to all who took time to speak with Todd, Adam, Will and Gaby. A few of you even made multiple appearances! And, a special “thank you” to administrative assistants Laura Van Wyk, CIT, and Barb Palsrok, Communications & Marketing, for their gracious support and hospitality in hosting us.

Next steps

The project’s next steps include compiling the data and transcribing the focus group recordings. Todd and Adam will start comparing their content and user experience notes with Will and Gaby’s technical assessment. The comments made by you will shape future online surveys and set the stage for identifying and prioritizing recommendations for Calvin.edu.

Join the conversation

As a community, let’s keep this conversation going! We’ve only just begun. Please leave a comment below, or send an e-mail to:

Shalom,
Luke Robinson
On behalf of the Web Project team & Dotmarketing

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