Dotmarketing Presents Findings Concerning Calvin’s Website
Please join us Wednesday, October 1, 2008, at 3:30 p.m. in the Commons Annex Lecture Hall to hear the executive summary results of Calvin’s Web Site Audience Research Study. This study was conducted by Miami-based Dotmarketing.com with technical assistance from the Center for Social Research. It examined the effectiveness of Calvin’s current website features and explored how these features might be improved. Research is based on interviews with over 100 faculty, staff, students and administrators; survey results from over 3,000 prospective students, Calvin students, faculty, alumni, parents, and staff; over a year and a half of calvin.edu web traffic; and analysis of 5 peer websites. J. Todd Bennett Dotmarketing.com will be presenting on their findings and suggesting how Calvin might enhance its online services.
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