Monday, August 18, 2008
What’s it like to be an ....Independent Consultant?
My job title is: President/Owner
My actual position is (if this differs from job title): Independent Consultant at present time.
What does a normal day look like? Is it consistent throughout the year? If you’ve had this position for a while, how have things changed?
A normal day starts out with reviewing results of marketing programs from prior day/week. Review information reports from research or database analysis. Review program results summaries from completed database marketing programs. Review (and approve) pro forma ROI plans for upcoming direct marketing activities, including discussion of test plans and test investment. Many days include meetings with product development (for research), line management (customer satisfaction measures), IT (for projects/problems being addressed) and direct marketing teams in Marketing. Most weeks there is a meeting/update for senior managers. Special projects require meetings with various members of senior and mid level managers.
Often I met with outside vendors to learn about new information available for the customer database, or new statistical techniques that can help group customers for improved marketing performance.