Friday, July 04, 2008

What’s it like to be a…Marketing Specialist?

Marketing Specialist at a multi-national footwear company:

A typical day for me starts with checking my email.  Usually there are orders to be filled for the sales people out on the road or questions from the creative department on the projects that we are working on.  Throughout the day I do the majority of my work on the computer.  I use Word, PowerPoint, Excel, and Publisher to work on catalogs and buyers guides, filling orders, coming up with and proofing ads, etc. 

This is usually pretty consistent throughout the year.  My focus changes a little bit depending on if we are working on a new line of shoes or not.  A new line of shoes means a new catalog and that makes things a little busier.  Also, after a new line comes out the sales people are making more visits to accounts so usually requests for orders are more frequent. 

I started my career path working in shoe sales, but I also interned on Capitol Hill, worked as an administrative assistant, and managed a retail clothing boutique. 
I came to the company where I am at now because a friend of mine worked here.  I was looking for a new job and she told me that I could forward my resume to her boss.  I came in to meet with him for an informational meeting.  When a position opened up, they thought of me for the job and, after interviewing, I was offered my position.

In terms of educational background, I received a BA in business and political science from Calvin.  I feel that my education, combined with my work experience is very beneficial in my position.  I gained confidence in my writing and presentation skills while an intern.  I learned leadership and problem solving while working in retail and I learned multitasking and office skills while working as an administrative assistant.  I feel that all of those skills make someone in my position successful.

One of the greatest rewards of this position is being able to see a finished product after hard work.  Completing catalogs or seeing the final version of an ad is exciting.  A good day is one that is busy with all different kinds of work.

The biggest trend/change I see in the future is the shift towards technology.  In the next 5-10 years it will be essential for people to have a good understanding of computers and technology because that is where we are headed.

For further information on marketing careers, check out American Marketing Association‘s Career Management/Ask the Expert link.

Posted by Bonnie Speyers on 07/04 at 09:47 AM
Permalink
Page 1 of 1 pages