Tuesday, November 18, 2008
What’s it like to be a…Senior Art Director?
My job title is: Senior Art Director
My actual position is: senior art director, graphic designer, photo/video director, copywriter, strategic consultant, product designer, event promotions, illustrator, teacher, public speaker, etc
What does a normal day look like? Is it consistent throughout the year? If you’ve had this position for a while, how have things changed?
A typical day starts with a check-in with our production “traffic” coordinator to find out what projects are hot and if there’s anything that’s changed that I need to be aware of. Then, check emails, open up design programs on my Mac and start working the projects. That could mean brainstorming with a group or alone, researching, idea generating, creating sketches or designs, updating designs, making changes the client’s requested, printing copies and making prototypes, working with a copywriter, going on a photoshoot, traveling to meet with a client, presenting creative ideas or designs to a client, or sending something to be published.