Marketing yourself…yuck

I realize that today’s title flies in the face of conventional wisdom. Current job search literature is replete with admonitions to market and brand yourself, the end result being a coherent product ready for employers to pick off the shelf, as it were.

Personally, however, I find the idea mildly repugnant. And a number of Calvin students seem to agree. Modesty rules, putting us at a seeming disadvantage in job search situations.

But, there’s nothing wrong with communicating who you are, right? I mean, how else will an employer know who they’re hiring?

So, in lieu of marketing yourself, may I suggest the following strategy:

Posted by Bonnie Speyers on 03/02 at 01:30 PM
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