Thursday, March 02, 2006
I realize that today’s title flies in the face of conventional wisdom. Current job search literature is replete with admonitions to market and brand yourself, the end result being a coherent product ready for employers to pick off the shelf, as it were.
Personally, however, I find the idea mildly repugnant. And a number of Calvin students seem to agree. Modesty rules, putting us at a seeming disadvantage in job search situations.
But, there’s nothing wrong with communicating who you are, right? I mean, how else will an employer know who they’re hiring?
So, in lieu of marketing yourself, may I suggest the following strategy: