It all starts with a toothbrush.
After the Alumni Association Board Executive Committee brainstormed themes for the 2001-02 Association year, the word “reach” seemed to cover the landscape of alumni relations issues quite well, plus served as a handy catch-word to help us remember the themes.
Many of you know how strategic plans go. Your organization works on them for months and months, winds up with some wonderful goals—and then files the document away, rarely to be read again.
Our alumni leadership didn’t want that to happen to our newest map of where we hoped the Association might travel. So the four “Reach!” categories were born.
And, to get our Alumni Board members thinking of the “Reach!” themes, the first mailing they receive in the summer includes a toothbrush with REACH emblazoned on the side.
The brushes are sent, not to imply a lack of dental hygiene, but to underscore the importance of not losing track of the overall direction of the Calvin Alumni Association.
Other reminders come to alumni board and chapter leaders as the year goes on. We want all working with the Association to recall “Reach!” as they think about their annual plans.
And, since our alumni leaders, though talented and determined, cannot aspire to all of the “Reach!” themes by themselves, I ask all Calvin alumni to look over our vision statement and find the “Reach!” theme that resonates. Then, reach on behalf of Calvin.
What are the four “Reach!” areas? You can find the complete document off the Alumni Association website at www.calvin.edu/alumni, but here they are, in abbreviated form:
* Reach Up
to embrace God’s call as servant-leaders!
* Reach Out
to an ever-widening international audience!
* Reach Across
to become a more diverse and inclusive community!
* Reach Within
to celebrate the history, heritage and legacy of Calvin!
The Calvin Alumni Association is comprised of 48,741 incredibly talented people, many of whom have made life-changing contributions to homes, churches, schools, businesses, communities and organizations. If each member of the Association chose a “Reach!” theme and actively worked on it during the next year, there would be a rumble of Richter scale proportions—not just for Calvin, but for the Kingdom.
Let’s reach together. And, if you need the reminder, let us know if you need a toothbrush.