Calvin's "brand" is our promise to our audiences based on the college's mission. It reflects the power of our reputation to attract students, donors and talent and differentiates us from our competition.
Branding workshops, surveys, discussions and research resulted in defined storylines and visual guidelines for the college. We bring vitality to our reputation as we align our voices and authentically tell the Calvin story within the narrative of God's global kingdom.
For more details on rationale and application of the brand, please see our official Brand Identity Standards guide.
Message and tone
- Calvin's master narrative and five storylines, along with an editorial style guide, provide guidance to content creators throughout the college.
- Whether in print or on the Web, Calvin's consistent visual style frames our content and tells users a visual story of who we are.
The Calvin logo
- The cornerstone component of the brand identity is our updated logo—the one element that will be featured on virtually all communication products.