April 1 edition - Some of the enrollment management team's lesser known initiatives are making the most significant impact in attracting prospective students.
"Any college that wants to be successful in reaching the next generation of college students has to be constantly looking for the latest ways to market via the web," said Arendt. (SEE COUPON) But, web alone is not enough. The division has also tried to improve the quality of their mailings, he added. "Prospective students get so much mail," Arendt said, "so we're trying to innovate in ways that will set us apart from other institutions." Watch video.
Note: This story is a part of the special April 1 edition put out by News & Stories.