January 22, 2003
Jean Kilbourne

Jean Kilbourne
Can't Buy My Love: How Advertising Corrupts Relationships

Underwritten by: Grand Rapids Medical Education & Research Center for Health Professions

This lecture is unavailable for broadcast.

The average American is exposed to more than 3,000 ads a day all of which encourage us to develop a relationship with things. Whether it’s the ice cream that comforts us, the nail polish that makes us feel wild or the car that carries us away from it all, products promise that they can be trusted when people let us down. But the assurance of advertising leaves us hungry and unsatisfied because the products we love can’t love us back. Jean Kilbourne, internationally recognized for her pioneering work on advertising and author of Can’t Buy My Love: How Advertising Changes the Way We Think and Feel, paints a gripping portrait of how this barrage of advertising corrupts relationships and feeds an addictive mentality.