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Calvin Young Women's Business Institute


Human-centered design projects:

Student participants will come alongside professors and local business leaders and thinkers to learn and apply "human-centered design" processes, an innovative and state-of-the-art business discipline of generating solutions to problems and opportunities through observation, understanding, synthesizing, and realizing.

Students will conduct market research, develop new product and service concepts, validate them in the market, and create strategic launch and marketing plans during this fast-paced, real-world learning opportunity. They will present their findings at the conclusion of the institute.


Participants will also have multiple opportunities to network with strong business leaders within the business community, such as representatives from Fifth Third Bank, Amway, Meijer, Steelcase, and other influential, global businesses.


Donald O. Clifton, the "father of strengths-based psychology," has long-noted that society should devote more time to developing our strengths than fixing our shortcomings. The Calvin College Career Development team will work with students during the institute to help them identify their strengths and, then, to capitalize on them.

Questions? Contact us.