Mission Statement

Calvin's Web presence is a campus-wide endeavor supporting the mission and the strategic plan of the College through communication, education, features, services and transactions for our visitors and stakeholders:

• Prospective students and their families.
• Calvin students, alumni, faculty and staff.
• Friends, supporters, partners, churches and the greater community.

Value Statements

Calvin's Web presence demonstrates that the College is:

• Distinctively Christian, Academically Excellent, Always Reforming.
• A leader in Christian higher education world-wide.

Vision

Calvin's Web presence engages and empowers visitors:

• In making an informed enrollment decision.
• In academic discovery, research and communication.
• In a thorough exploration of the Calvin community - academic, scientific, spiritual, multicultural, athletic, artistic and social.

Summary

As a Christian liberal arts institution dedicated to academic excellence, Calvin College recognizes that the Internet provides another avenue to explore God's creation and to impact society for good. It is fitting, then, that the college makes Web technology available to faculty, students and staff and trains and encourages them to publish electronic information. Today's technologically based society demands the College be well-versed in the language of the Internet. — Calvin's Web Policy

Therefore, a college-wide awareness and ownership of the benefits and opportunities created by online communication is critical to the success of Calvin College.

Goals & Strategies

1. Continue to focus on visitor's goals and tasks based upon research-driven data, trends and feedback.

2. Improve accessibility to online content for all visitors as outlined by Calvin's Web Style Guide, industry standards and best online practices.

3. Increase awareness of Calvin's academic programs and faculty expertise.

   1. Enhance the access and delivery of information contained within the official college catalog.

   2. Highlight departmental news, discoveries and publications.

   3. Support scholarship and research opportunities.

4. Support Calvin's efforts in communicating on- and off-campus events.

   1. Develop a centralized online calendar.

   2. Continue building the infrastructure to support secure online services such as registration, ticketing and ordering.

5. Create a strong, positive impression among visitors and stakeholders by leveraging the unique advantages of online communication.

   1. Share the emotions, stories, and the dedicated efforts that support Calvin's mission.

   2. Consistently demonstrate our message and articulate Calvin's unique qualities to those unfamiliar with Calvin.

   3. Allow visitors to share their Calvin experience with others.

6. Measure and benchmark Calvin's online performance.

   1. Review usage of online services to develop a plan to improve infrastructure, applications and support.

   2. Solicit the feedback, opinions, and desires of Calvin's online visitors and stakeholders.

7. Improve the quality of online resources to support teaching, learning and research.

   1. Improve course management.

   2. Improve access to organized electronic resources.

   3. Improve the online tools to support course administration.