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Identity Manual
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Minds in the Making
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Minds in the Making

To the right is the Minds in the Making version of the nameplate. It consists of Calvin in all capitals in a modified Perpetua font. The words Minds in the Making appear in a flush-right position under the word Calvin and is set in a small caps type.

This nameplate reflects the current marketing campaign for Calvin. It does not need to be used over the primary nameplate, but should be used to tie in to the larger campaign whenever possible. For more information on this campaign go to the Minds in the Making website.