Use a sidebar to draw attention to your content
Using a sidebar on your Web page can be an effective way to draw your visitor's attention to information related to your page.
Get the sidebar on your page
Go to Modify>>Template Properties. Highlight the "bodyID" line in the dialogue box that appears. In the text box, enter the word defaultLayout (exactly as shown here). Click OK. A sidebar should appear.
Style your sidebar correctly
Use the Heading 3 format to add a title to your sidebar. You may add more than one title to your sidebar if you have multiple items to highlight.
Use the paragraph format for the body text in your sidebar.
Re-size your images to fit in the sidebar
If you insert an image into your sidebar, re-size the image in a photo editing program (Fireworks or Photoshop) to be 200 pixels wide. The image can be smaller, but will likely be difficult to see, or text may wrap around the image in an unseemly way.