Effective leaders must first be effective communicators. Strategic communication majors learn how to articulate ideas clearly, argue logically, listen carefully, and unify groups of people under a common goal. Authentic and effective communication skills have universal application, and many graduates find themselves working in exciting and lucrative fields.
The ability to communicate effectively is a marketable skill in today's world. The strategic communication program aims to graduate articulate Christians who can critique and create effective messages for specific audiences and situations. Choose a professional communication track or rhetoric track depending on your vocational goals.
- get training and experience in the core rhetorical faculties and skills, then choose a track and specialize your courses
- the professional communication track prepares students for jobs in advertising, public relations, fund raising and event planning
- the rhetoric track trains to student for jobs in communication consulting, law, politics, ministry and academia
Course Requirements 2015-2016
(33-38 semester hours)
- CAS-101 Oral Rhetoric or CAS 141 Visual Rhetoric
- CAS-200 Advanced Oral Rhetoric
- CAS-211 Argumentation and Advocacy
- CAS-238 Theory and Communication
- CAS-305 Persuasion and Propaganda
Courses from one track
(34-38 semester hours)
- One from
- CAS 262 Business Communication
- CAS 285 Advertising and Public Relations
- Two from:
- CAS 201 American Voices
- CAS 240 Group Communication
- CAS 248 Writing for the Media
- ART 255 Communication Design
- ART 256 Introduction to Photography
- ART 305 Graphic Design
- One from
- CS 100 Creating Interactive Web Media
- ENGL 365 Writing in digital Environments
- One course from
- CAS 300-level elective,
- CAS 346 Internship in Communication
- approved elective
- CAS 352 Communication Ethics or CAS 399 Senior Seminar
(33-37 semester hours)
To graduate with honors in strategic communication you must:
Earn a grade of B+ or better in six honors courses, to total at least 18 semester hours, including at least two courses in the strategic communication major, one of which must be a 300-level course. To have a course count as an honors course, you and a professor must create a contract for honors work. At least two honors courses must be outside of CAS.
Maintain a GPA of 3.5 both in the strategic communication major and overall.
Present to the department an honors paper in your senior year, usually during the spring semester.
Strategic Communication majors have entered the following careers:
- public relations
- journalism or communication teacher/professor
- event planner,
- ministry director
- research director
- retail sales
- non-profit management
See job placement rates for Calvin grads.
Learn more about potential careers in strategic communication.
- Course code: