ART W40 Color, Image, Marketing & Design. Colors are everywhere. Humans are surrounded by uncountable numbers of colors and influenced by those colors unconsciously. This course is designed to help students understand the diverse dimensions of color that are derived from color’s physical and emotional aspects; this course also investigates the effective use of colors for marketing and design. Students will learn how colors are tied to humans’ emotions, how different cultural groups have different reactions to colors and how designers use colors in commercial spaces and items. The course’s aim is to help students mature as culturally sensitive designers by offering students’ necessary knowledge about the influence of colors on human emotions. This is a design studio. Students’ performance in this class is evaluated based on quality of design projects, attendance, and participation in class discussions. This course may fulfill an elective for Art and Art Education majors. Y. Ahn. 8:30 a.m. to noon.
ART W60 The Creative Toolbox. This course shepherds students through a repertoire of principles and practices of effective visual communications. It consists of a knowledge base that can only be developed through a practical hands-on experience. The course covers a series of challenging exercises in Adobe Illustrator and Photoshop that focus on personal and conceptual thought processes with an emphasis on concept rather than on technique. Preference is given to individual solutions that lead to developing one’s graphic design skills. Focus is on principles such as frame reference, positive/negative relationships and cropping techniques which engender innovative visual communication skills. Prerequisite: ENGL 101. F. Speyers. 8:30 a.m. to noon.
ART W80 Mixed Media Artist Bookmaking. This course will introduce the artistry of handmade bookmaking, concentrating on the book as aesthetic object. Physical and conceptual elements of the artist book unfold through time and space. Aesthetic problem solving therefore involves organizing conceptual, visual, physical, kinetic, and chronological transitions. Students will engage in conceptualizing content, three-dimensional construction incorporating movement, integration of image and text as visual phenomena, and harmonizing these elements in the execution of visually effective artist books. The study of handmade books from illustrated manuscripts to works of contemporary book artists will introduce students to both traditional and innovative materials and binding techniques. Students will investigate both high and low technologies of reproducing imagery for the purpose of execution and distribution. Bookmaking will occur both individually and collaboratively. Evaluation is based on successful completion of visually effective artist books integrating both form and content; completion of related studio projects and class participation. A juried exhibition of works completed during the course is planned. This course may fulfill an elective in the Studio Art, Fine Arts, and Art Education majors. Prerequisite: Arts 250 or permission of the instructor. Fee: $150. A. Greidanus. 10:30 a.m. to noon and 2:00 p.m. to 5:00 p.m.
IDIS W49 African American Art. Fee: $15. E. Van Arragon. 8:30 a.m. to noon.